Later in the month they plan to give
away hunting rifles with purchases greater than $2499. The latter made national
news.
Both marketing strategies are loaded
with concepts from our textbook such as: socialization, social class, gender,
family and marriage and more.
What do you think of this sort of
incentive advertising?
Please say more they are trying to
appeal to their customers. The
company is trying to appeal to you! In your response talk about how
that works or how it doesn't for you personally.
I think this incentive advertising is extremely smart. By giving away massages, the company is appealing to both men and women. But because the majority of their customers are probably men, rifles are an excellent incentive. If I needed to make any jewelry purchase in the near future, this is without a doubt the company I would choose because both incentives are very appealing to me. In my opinion, this was certainly a smart marketing decision.
ReplyDeleteWendy C Online 39
DeleteI agree Macy! It's just sad that these types of things make national news when we have such bigger problems and issues in the world that could be addressed.
Kellianne B in response to Macy D
DeleteI agree it's smart marketing. I think the free gift offered definitely has to fit who is being targeted. Imagine if they were selling engagement rings, which a man usually purchases, and offering free makeovers!!
This comment has been removed by the author.
DeleteR. Rauch 35 in response to Macy
DeleteCouldn't agree more. I like both incentives, but the wife would love the messages as well. Win, win, IMO.
Kristen Durbin,26
DeleteI agree that it is smart marketing, incentive marketing only works if the company really knows its customer.
You are very right. It makes since to give away something that appeals to the majority of your clientele. While the men who are buying the rings probably like massages i'm sure that they like the rifles much better!
DeleteBart S. Online 39
DeleteI agree 100% Macy! It's just sad that these types of things make the news when we have such bigger problems and issues in the world that need to be addressed. This is not one of them! I mean, don't we have an election coming up?! GEEZ! Very smart marketing though. Just keep it in the local county news next time.
Holly G. 38
DeleteIn response to Marcy Dobson
I agree with you in the fact that incentives can be a smart marketing tool. And seeing as most of their customers probably are men, rifles are surely good incentives to advertise.
Wendy C Online 39
ReplyDeleteI think their marketing department is genius! The massages appeal to both men and woman. What woman wouldn't want a diamond and a massage?? The rifle giveaway will lure some men in there to get something for themselves while getting something for their woman.
However, the fact that it made national news is very sad in my opinion. It's great advertising for the sore, but there are so many more important issues in our country that a free rifle with a jewelry purchase seems a bit trivial.
Kellianne B Online #21038
ReplyDeleteThe idea of a jewelry company offering additional gifts to customers buying wedding rings from them is a great idea in my opinion. Some people opt out of honeymoons because there are no funds at all after the wedding expenses. A bonus gift might make up for missing out on something else they would like to have had for their wedding. Free gifts with purchase is used to get people to shop at their store instead of a comparable store. Offering guns for the guys (or girls!) is a good way to make someone choose their store, especially when the item being purchased may not be something they really want to spend such a huge amount of money on. The more people like the idea and, the more publicity the company will get because if they are overly satisfied then they will most likely tell their friends and family and the word will get around, potentially bringing in more customers for the jewelry company. If you feel like you are getting more than you paid for, it feels like the value of your item is higher.
I agree that the idea was well thought out and the couple getting married will truly benefit from making purchases at this store. Also the company could gain more customers from word being spread around about the store.
DeleteC. Burgess Online 38
DeleteI like your way of thinking and the whole marketing add on ideas. I don't agree with what they are enticing them with.
This marketing company has truly grasped appealing to their customers by including gifts with theirs purchases. I think it appeals to both the man and woman who are getting married by including a couples massage as one of the gifts with their purchase of wedding bands. Personally if it were me I would truly enjoy the massage after buying a ring. Of course the man (or woman) would get kick out of recieving a rifle for making a even larger purchase. It would feel good to me to be treated so well buy the store they are truly going to make a large profit off of treating their customers good.
ReplyDeleteMegan K. 39 I agree with you Lauren Paul. Any purchase that comes with a free gift will be picked over the same purchase that does not. I know that when my husband was ring shopping he probably would have picked the place that offers free items as long as it didn't mean he had to spend more, but that's where the hitch comes in. You are being forced to spend more money to get an incentive that you didn't even originally go into the store for. Some may think the extra cost can be offset by the free gun, but who's to say the gun is worth the extra you have to pay to get it? Overall a very smart way for D. Geller & Son to get more customers and money.
Deletevicente gonzalez
ReplyDeleteIs a great way to attrac customers by given aways gives with the purchases of great amounts of money. Good incetive to attrac woman and man to make purchases at that store.
C. Burgess Online38
ReplyDeleteRomance, Rings and Rifles (3R's and almost makes you tongue tied.)These words shouldn't go hand in hand unless you are writing a sad country song! Today there are many great incentives on jewelry, cars and houses. I personally think theirs are dumb. The couples massage sounds great but you have to spend nearly $3000 to get the voucher. As romantic as it may sound you would probably have a better chance getting that massage with a girlfriend and not your fiance. I am married and this would not appeal to me at all. However offering a $100 visa voucher or dinner of your choice or gas card would suit me better (just sayin). As for the whole gun thing. Come on! Yeah this is the south but really??? This could be taken in two ways: 1)Your gonna need a gun to protect yourself from your spouse once you get married or that this is what to come of your marriage (killing each other)! Or 2)We are all rednecks, live in the south and that we all want to hunt in the fall. This also lets you in on the fact that the company is run by hunters who feel guns are safe and all southerns must hunt. This is not in any way an incentive I would ever offer for my company unless the store was located in rule Maine where bears and moose are everywhere! I am not against guns or hunting, I just think that in Ga and for wedding bands they could have come up with something that would appeal to more people and be more romantic. How about giving away a cruise for two, a free trip or free photography for the soon to be bride and groom's wedding. On the other hand the fact that the gun thing is sooo bazaar this company will get attention and any attention in advertising can be seen as good.
This type of advertising may catch my eye, but I don't think I would actually buy something from them just to get either of these perks. First of all, nothing is really free so it makes me think that somewhere along the way, either there is a lack of quality or a big mark-up on the price. The gun incentive might work with a guy if they think the only way to not get grief for buying a gun is if their girl gets a diamond too. When I saw this ad, I thought it was a clever atempt, although these types of incentives do not appeal to me.
ReplyDeleteIn response to Wendy's comment that there are much more news-worthy stories in this country, I AGREE. However, it got the job done, I'm sure, and brought a few more customers through the door. That was the goal and I'm sure they achieved it.
ReplyDeleteDana B.38
ReplyDeleteI personally think the incentive advertising is a great idea. They might bring in alot more customers and probably make a lot more money.I would love to get a massage after recieving some bling. My husband loves collecting guns, so he would probably buy him jewlery just to get the rifle. I think this is a great way to bring in more customers and I would definetly shop at D geller and son.
I think that it is a great ad and great deal to run. People are trying to make a big deal out of it. They are trying to make experience more fun for both men and women. I would love the massage and the rifle!
DeleteRenee' H-39
Dana B.38 in response to Macy D.
ReplyDeleteI agree with you. This is both appealing to both woman and men. I love getting free gifts. When you spend that much money on jewlery, you deserve something free.
Jessica W. 39
ReplyDeleteI think this is Brilliant! I used to work for a jewelry company, and most of the time it was a the guy going in to purchase the jewelry, especially if it was an engagement ring. So why not put an incentive out there that will appeal to men. If I remember correctly, D Gheller and Son's has done a free cruise and other incentives in the past. Every holiday they have something special that appeals to women, like free chocolate and flowers, or free teddy bear or free dinner voucher. The thing is, women like jewelry from anywhere, so getting women interested isn't the problem, they need a way to lure the men into walking through their door instead of their competitors.
Jessica W.39 in response to Wendy C. 39
ReplyDeleteI fully agree with what you were saying on both items. I think this is also a fantastic markenting decision, but the fact that it made national news is a bit ridiculous. Although looking at it from the stores point of view, I wonder how much the news coverage boosted their internet sales?
I think the rifle idea is quite ingenous . Men make up the majority of people buying wedding bands and men in general are perseved as hunters , in our society. Men buying the wedding rings and men loving guns or hunting are social norms in America. This ad promotion was most likely offered in a rural area aas that is where we perseve the rifle toting type to live, I don't think it would be as popular in a large city and the massage would be the more wanted incinitive. I am pro guns so I don't have any issues over this company's advertizing techniques.
ReplyDeletePriscille F.P. online
ReplyDeleteI think it is a great marketing idea a something for every one kind of deal what better way to spend time with you future spouse then getting a couples massages. Although I remain on the fence about the rifle it may be great for couples who enjoy hunting. As for me personally the would not work I not buying a ring for a massage that I can purchase my self, and the rifle is just another murder waiting to happen.
Mika Edwards 89
ReplyDeletePersonally, I don't want my marriage to be luxurious. I would rather have a completely regular wedding procedure. I would have to ask how they would go about giving a free message. If we had to go in together as a couple, pick out wedding bands, then go get messages, I feel like it would take away the element of surprise when proposing to her. I can't see myself picking out the perfect ring for the person I love the week they are offering free messages unless it was a coupon for a message. That way I could give her both of the coupons for her and her friend to enjoy themselves.
Now, I am going to address the rifles. If I could find or even request a ring fit for the lady of my life, I would most definitely buy it from the store who throws in a free hunting rifle. I would also want to know what make and caliber. Hunting is a fun activity, and I would spend more time enjoying the outdoors and camping if I had a nice little .22 rifle. It's also always nice to know that if a freak situation was to happen with a breaking and entering in your own home that you have a fighting chance of protecting yourself and your spouse.
Elizabeth N.- Online.38
ReplyDeleteI think this sort of incentive is a good marketing strategy especially during these tough times of economy but in my opinion will only appeal to a certain social class of people or culture. The only people who will be glad to have this kind of an incentive are hunters for that matter. May be some people would keep it as souvenir.
As for me, this will not work because I have no idea what I would do with a hunting rifle. I would not even want to keep it in my house. I come from a culture where guns are only owned by Security Force (police officers, Army, etc) and prominent people in the government. I had never seen a gun so close until I came to United States.
Ashley M. Online 39. in response to Elizabeth N. Online 38.
DeleteI agree with you when you say this deal will appeal to hunters or people who love massages! not everyone will be willing to spend all that money but some will want it more because of those deals.
Ashley M. Online 39.
ReplyDeleteI think this way of advertising is great. Personally, I would be more likely to buy something from there to get an extra little something. I love massages, but they can be costly, so if I had to buy jewelery I would go to D. Geller and Son's because it would be a two in one kind of deal. I also know that if my boyfriend saw the rifle deal he would make a big purchase(if he had to) at that store.
Isjour B-online.38 in response to Ashley M.online.39
DeleteI agree completetly with you. It's the feeling on spending money and getting something in return other than the item your purchasing.It's a great marketing strategy.
Kennedy A.38 online in response to Ashley M. 39
DeleteHuman being are kind of social animal that are move by the word "free". Anytime something is being given out for free no matter the social class we belong,we are moved by it first even if will change our mind later.Indeed it a great advertising strategy.
Quiyana M. Online 40
DeleteWhy is the idea of spending money, and getting something added to what you have already purchased so appealing to people. Sometimes is it too much for someone to appreciate what they have, as opposed to getting more?!
Isjour B-Online.38
ReplyDeleteI feel this is a smart strategy for a maketing company.Rewarding customers with gifts for spending money is very appeasing to the buyers.Not only is this going to make the company unique and stand out.This strategy is also going to create a great amount of traffic and revenue.I personally would love the reward of a couples massage because I purchased weddign bands.That makes the experience of spending money wonderful.
Tinashe Mahachi online-20, I completley agree with the fact because they are really smart. It shows that the business is smart and they are trying to find new ways to bring in more income. Customers will also have something extra when they do business with them. This way when other people ask where did they get it they would refer them to the company also bringing and attracting more customers. It is also a way to keep customers happy!!
DeleteYou have a very good point.
Delete-Mika Edwards
Kennedy A. 38 online
ReplyDeleteI think the idea of that is incentive is a brilliant one. Couple will there for their dress and also enjoy some massages, cool! Men will go there for hunting riffle there dicidedd to get other goods to receive it. Socialisation,social class, gender, family, marriage will always be the factors that control our society and social life.
In response to Kennedy A. 38 Online,
DeleteI am not understanding how exactly this is a good marketing tool. Where I live, only a few go hunting. I do not personally know anyone in my family that hunts or is in heed of a hunting rifle. I can understand the massage aspect, just not the hunting rifle.
Quiyana M. Online 40
ReplyDeleteI think incentive advertising is silly. Why are you bribing me to buy your product, with a product that's not yours? It's completely idiotic. Why not make the "prize" be unknown and a surprise so that when a customer buys a product they are completely taken by surprise. Make it to where they are buying your product because they want to, not because they are getting something else. Some of the things they bribe us with are things we don't even need, or never even really considered getting before. A total waste!!
Jordan D. in response to Quiyana M.
DeleteI think that, because the given item is known before hand, that people will be more eager to shop at and buy items over 2500$ if they know what they'll be getting. They're attempting to attract the eyes of the gun-loving portion of the population that may not regularly consider going to D. Geller & Son Jewelers. If anything, they're being quite generous in giving away something that they ordinarily wouldn't sell which is usually so expensive and difficult to obtain.
You are right Quiyana.This kind of advertising is a temptation to many people who don't have the money to afford it but still want it.This will results in social misconducts such as robbery for example.There is no use to buy something you don't need at all.This incentive advertising can break marriage or instead of using the rifle to hunt animal ,it will be used "to hunt men"
DeleteWhitney H. Online 38
ReplyDeleteI think that this advertising is definitely geared toward the younger couples who are looking to get engaged or the wealthy who can afford to make a large jewlry purchase for an anniversary, birthday or other special occasion. I know that this kind of advertising would not work for my family, due to the fact that we are already married and don't plan on making any jewelry purchases in the near future. Also my husband is the type that if he wanted a new rifle he would like to pick it out himself, not be given one that he may or may not like. I am personallly against this type of advertising. I also feel that as a woman, I want my husband to want to buy me jewelry because he loves me, not because he will get a new rifle out of the deal.
Chris Y. 39
DeleteI agree that most deals make you be much more selective with your purchases, it also can cause strain in relationship if the item was bought as a gift and the recipiant realizes it was originally received as a add on,then the gesture might be lost or tainted.
Whitney H. Online 38
ReplyDeleteIn response to Quiyana Online 40
I agree that this type of advertising is silly. Especially the fact that they are trying to give away somebody elses product! I think a better incentive would be, buy and engagement ring and get a wedding band free. Something that could be useful to help out toward the cost of the pricy wedding. That is the only way that I think this type of advertising might work in their favor.
Sam C. 40
ReplyDeleteI have a few issues with these promotions. While I enjoy the incentive concept and take advantage of it on businesses I choose to patronize, I worry about the gun giveaway. Firstly, while there are many people who are avid gun enthusiasts and trained in gun safety, there are also people out there who know nothing about them and would not take the time to go through a safety training course before heading off to Adventure Outdoors for their Thomson/Center "Venture" hunting rife, provided they pass the background checks. This is arming a segment of the population that might not just view the rifle as a neat toy instead of a deadly weapon. In my personal situation, this incentive holds no appeal to me as my partner is not a fan of guns and I actually turned down the gift of a 12 gauge from my father because I respect her feelings on the matter.
As for the couples massage. That would also hold no appeal for me or my partner. The last massage I received left me in pain for a week and my partner has no interest in them either.
I would like to see some promotions aimed at same-sex couples. Atlanta holds a very large gay community and I think D. Geller & Son is missing an opportunity to tap another local market segment.
Matt P40
Deletein response to Sam C.40
I kind of think you are out thinking the room. To get the gun, the couple will spend $2500, thats not chump change. I guess you could get it on credit, but, You can get a gun for less than $100 at a pawn shop. Darwin will always win in the end. I do agree with you on the same sex ads, i'm sure they are on the way. D. Geller & Son Jewelers may wait until same sex marriage is legal here before making that ad. Atlanta is a very gay friendly city with large populations in most areas of the city. The bottom line, make a sale, if your Co. is hurting in this economy, sell your product to whoever has a check.
Sam C 40 in reply to Wendy C online 39,
ReplyDeleteWendy,
I fully agree that there are so many more important things going on that are worthy of national news than this. Unfortunately, our society seems to have developed a sort of ADD as a whole where important issues are only on our minds for a short time and then something like a company offering a rifle with a ring purchase can distract us for a bit.
J. Walther 70
ReplyDeleteIn my marketing class, we're talking about effective ways to best utilize your resources while keeping cost of advertising low. By making headline news, D Geller and Sons successfully marketed their sale to a national audience. As far as the means by which this occurred, I think it's ridiculous. Guns, massages, and wedding rings? I am not an avid supporter of guns, so if I were in the market for a wedding band I don't think I'd be shopping at their store. Also, I can't imagine anyone adamant about firearms jumping at the chance for a free gun. Something about free always seems to mean "not so good", especially when free is the incentive. The massage giveaway is a weak perk as far as I'm concerned. How many people really get massages anyways. Maybe if the massage voucher was redeemable in store while you shop for wedding bands.
R. Rauch 35
ReplyDeleteI think this type of advertising is a good idea. It goes against the grain compared to normal marketing plans. I enjoy both couples massages and hunting rifles but what it would come down to me is price and wither I like the jewelry or not. If I was trying to decide between these jewelers or someone else then I guess it could help sway my decision. I would have to see what brand, caliber, and model rifles they were offering. I do give them bonus points for even offering such an incentive though
Jordan D. 40
ReplyDeleteIt's interesting when you take a step back and consider the demographics that they're appealing to here. On one hand, they're shooting for the publicity of giving away a free firearm at a jewelers store, and on the other hand, any couple that shows interest will be tempted to make the purchase and gain both a rifle and a free massage. As it most will likely be a man buying the wedding band, they'll be far more into the purchase if they can impress their partner with a free massage and gain a free gun as well.
Lacey K.
ReplyDeleteThe free gifts are truly amazing,however, are they really free? There is always a catch to things like that. Of course, the man as well as the woman will enjoy both gifts equally, so I think that the idea is great for business as long as there is no major strings attached.
Angela J Online 39
DeleteIn response to Lacey K.
I agree with your point that there is always a catch... That being said, nothing is truly free. The company must make enough profit to cover the cost of the free item they offer otherwise is just doesn't make good business sense. Without profit there is no point to being in business.
Stacey Morris
ReplyDeleteI believe that the two incentives of a massage and a rifle are great advertising techniques.The masssage appeals to me because I would love to recieve a massage after recieving a surprise diamond ring. The idea of a complimentary rifle if you spend over 2,500 is a great offer for men. What this jewelry
company is doing is trying to outsell the competition. The fact that this made news might as well brought in more competition.
Kelly S. Online 40
DeleteI would love to get a massage after getting a ring too! It would make the surprise that much more exciting. :)
I think incentives are good. It not only shows that they want your business but that they are willing to go a step above their competitors and give customers something back in return. Plus its like killing two birds with one stone if your a male. You not only make your significant other happy your going to have something to physically take with you in the new rifle.
ReplyDeleteI would have to say that I think that this type of advertising is very smart, but its definitely not something that would catch my eye very quickly. Unfortunately, I just happen to be a skeptical person so it would be hard to sale me on something like this. This is very good marketing on their part because if people feel as though they are just being giving something like a free massage or hunting rifles it would make them feel better about making a large purchase at a jewelry store. And since this is something that other stores don't do often it will definitely help their business.
ReplyDeleteLaTia W online 39 in response to Faith Nollie...
DeleteI agree that I think the advertising is smart, however I wonder how many people actually decide to make a purchase based on the incentives alone. Although this is a smart marketing tool I believe that if a person found a better deal elsewhere they would choose the latter despite the giveaways. We will see if this truly increases business.
Tacile B 40
ReplyDeleteI think this is good marketing because more customers will purchase anything that comes in a bundle pack. The customer feel like their getting more for their money. A FREE is like a magnet for sales.... I used to be a sales consumer. I sold car, long distance, shoes and furniture. I easiest way to make a good solid sale ways to through coming in for FREE. I care about free extras because if I really want it I'm going to purchase anyway. And if I don't want/need what's ever being sold, the free item still won't buy me. It's a great way to make sales.
Tacile B 40
ReplyDeletein response to Jessica W. 39
I agree, I women doesn't need encouragement to go into a jewelery story. If you just mention jewelery you've gotten her attention. But, the men is where the work is. I agree the had to through something large in for the men and it had to be something that he can physically touch. Good idea.....
Aqueelah K.39
ReplyDeleteOk, so I totally love the idea of the massage giveaway because I personally love going to the spa but as for the giving away hunting rifles, just seems a bit too extreme. I believe that the company could have went a different direction if they really wanted to appeal to men in general, I mean what about "SPORTS"..Football season is here so why not some tickets or something to that nature..I know not all men are into sports(I guess) but tickets are much safer than rifles regardless who hands it falls in
Angelina V 38
DeleteIn reply to Aqueelah K 39.
I completely agree with you. I understand that they want to appeal to both sexes, but they could have gone in a different direction with the male side. I know if they would've gone with sports or gym equipment it would have made a lot less of a negative impression on me.
Angelina V. 38
ReplyDeleteI personally find this type of advertising very extreme and it doesn't appeal to me at all. I actually witnessed this first hand when I was driving down the highway the other day. There was a billboard with this particular advertisement displayed; One half of the billboard was a beautiful ring, black background, and D.Geller and Sons written in a elegant cursive. On the other half of the billboard was a bright yellow background, a picture of a gun, with the script "Buy a ring, get a free hunting rifle" in black. Honestly, it made me laugh. I was thinking "Wow, Really?". To me it just seems very odd that a fine jewelry company such as D. Geller and Sons, who normally try to portray themselves as classy and eloquent, are giving away guns with their purchases. Ultimately, I can't deny that the billboard was fantastic at getting my attention. Although the impression I got from it was negative, and its probable that that experience will affect how I view this company in the future.
Valentina T. 36
ReplyDeleteMy husband and I were both talking about the subject, and we both think that it's going to be a rip off either way. The company is trying to appeal to a certain type of people -- those who like shooting, hunting, and the quality of the gun is probably not going to be that great anyways. Still, those type of people would probably rather buy 2 wedding bands and recieve a "free" gun, no matter the quality, than buy wedding bands by themselves. People who do not enjoy hunting or shooting may find this bargain kind of weird, and maybe even unethical. But those are not the people that the company is trying to reel in -- the company probably couldn't care less about those people's opinions as long as the hunters and shooters were still coming into their store.
Bart S. Online 39
ReplyDeleteThis type of advertising may catch my eye, but I don't think I would actually buy something from them just to get either of these. However, I may sign up for a 10,0000 Target gift card. That would make my movie buying a bit easier (haha!). First of all, I don't hunt so the rifle wouldn't mean anything to me. In fact, I don't own a weapon. I prefer the use of my bare hands. The gun incentive might work with a guy if they hunt. That's about it though. When I saw this ad, I knew it was a genius attempt at marketing, although this particular one didn't appeal to me one bit. When I buy a future girlfriend or wife jewelry, I will make it all about her. I won't buy myself a rifle and sneak out as she opens her gift. Expect a break up if you're that guy!
Angela J Online 39
ReplyDeleteI think giving away couples massage is a very good idea. A free massage is appealing to most people including myself. While I do not doubt that the rifle offer could be appealing to some men and maybe even some women, it certainly would not entice me to make a purchase. Possibly part of the reason for the rifle offer is not just as an incentive but a planned way to get some free advertising such as the news stories that have been presented.
Eiryn M. Online- 40
ReplyDeleteI honestly do not like this style of marketing. None of these marketing tools or styles appealed to me personally, nor would it appeal to anyone that I know. Where I am from, the hunting rifle might appeal to some people in my area, but not people I directly associate myself with. I am not the type of person who goes and gets a massage neither, so even that doesn't appeal to me. Jewelry and guns don't seem to fit to me. Massages maybe would be a closer fit, but not guns.
Ashley M. Online38
DeleteI do see where you are coming from but, a lot of people like a deal like this. Its a smart marketing deal showing appreciation to the people who are doing business with them. If people do not like the deal they are getting or are offended by the whole rifle receiving thing they don't have to accept the offer nor do they have to do business with them. The deal isn't forced upon them its just there to intrigue certain people to get them to consider buying their wedding bands with their company. Either way for a lot of people in my opinion, its a win-win situation for both the customer and D.Geller and Son.
J Walther 70 in response to Bart S.
ReplyDeleteI'm with you as far as the gun thing is concerned. I think it's an extremely focused market they're aiming to reel in. There are obviosuly better things to give away. It'd be intresting to see how many people buy into the deal.
Megan K. 39 The incentive to get a free massage or gun with the purchase of rings is an incredibly smart move by D. Geller & Son Jewelers! Being a couple that loves to go to the gun range, I know my husband would have picked their company if they had this opportunity back when he bought my wedding rings. Though I do think they are focusing on one type of customer. The rifle and massage will not appeal to everyone, so if you can get a better price elsewhere I believe most men/women will pick the cheaper of the two. Overall, I think they are defiantly making a smart move, but I think offering a different incentive like the chance to win an all-inclusive paid honeymoon vacation would appeal to more people.
ReplyDeleteAshley M. online38
ReplyDeleteI believe this type of marketing is great. It shows that D. Geller and Son Jewelers appreciate their customers business by giving back to the people who purchase with them. Yes, the deals may not appeal to all people but to the people who would like that deal would more than likely go do business with them. Me, personally i would go to them. Just due to fact i love messages and i would love to receive a free one because they are mighty expensive. As for the gun i could care less. The gun deal would appeal to more men than women anyways so its kind of a 3-in-one deal. They win, she wins and the man wins. So i do not think its a bad thing that their doing that. I think, again, it shows appreciation for their customers business.
LaTia W. online 39....
ReplyDeleteI believe that these incentives are a great marketing tool that will definitely increase business. Weddings are already very expensive so to receive a gift for a purchase made is a plus. The massages are moreso directed toward the women, whereas the rifles are geared more to men. This is somewhat an example of gender maps. Both incentives are great and definitely show an appreciation for the business given.
Kelly S. Online 40
ReplyDeleteI think that this type of advertising strategy is brilliant. It appeals to both males and females and is almost guaranteed to bring in more business. The idea of getting anything for free is going to at least bring people in to look and once they are in the store it is a lot easier to get them to buy something. Personally I want to go in and get the diamond and the gun for myself! :)
Kandi B. Online 67
ReplyDeleteI personally would not purchase a ring just to receive a couples massage. I would purchase a ring with cash incentives or something like a Visa card where I could choose my own gift. As far as the rifle giveaway, I feel the same way. When someone is getting married, I could think of something that could be more useful such as a weedeater.
In response to Bart S.
ReplyDeleteI agree that it may be a smart business incentive but I am like you, it should not be about the gifts but about making it about the person.
Wanda B. 40
ReplyDeleteIn this economy when i think about spending my money, i think about what's the best deal for me. This would certainly catch the eye of a lot of people trying to get more bang for their buck.although this does not strike an interest for me the ploy for advertisement and sales are there.what business owner wouldn't jump at the bit to get free national exposure.
Chris Y. 39
DeleteI believe you're correct that free exposure would be a great motivation for someone to give away more promotions. The money they lose by the promotion will be gained by the amount of new buisness brought in.
Brand M. Feryate 38
ReplyDeleteI find that this advertising is very political, though I'm not completely sure that their intention is political. Surely they know who their customers are and what will bring them in. While we have so many issues with young adults randomly shooting innocents, I'm not sure that that giving away rifles free with a ring purchase is the most responsible advertising, nor is it's message beneficial.
In regard to advertising this could back lash. A customer like myself my make a informed decision that they don't want to purchase a ring from this company simply to express my opinion that guns given to young adults who haven't quite proven themselves stable is irresponsible and clearly a mistake.
I agree to some extent with my classmates that we have more important subjects to talk about on national news programs, while at the same time this still should be discussed. I first saw it on a bill board driving from Kennesaw, and was shocked, appalled, and wondered if it was real. Our society is getting to a point where I'm not suprised anymore.
Brand M. Feryate 38
ReplyDeletein response to Kandi B. Online 67
I totally agree with you that a weedeater and new dishes or something of the sort would be a better incentive, however now that I think about it, after reading your comment, they weren't trying to give something that would really benefit the couple, they were trying to get the most attention with the most customer's. Clever!
In response to Eiryn M. Online- 40
ReplyDeleteEiryn, I completely agree with you, and I would appreciate a massage, but I wouldn't really be excited about any random massage, and after spending a few thousand dollars on a ring, I would hardly find a half hour or so massage a huge incentive, further, no one I know would be interested in buying a hunting rifle, a handgun perhaps, but a rifle? I agree that a ring and a rifle just don't seem like a good match. When I first saw the ad, I thought, really? Let's make it easier for another abusive man to shoot his wife and kids.
Wanda B.40 in reponse to Faith Nollie
ReplyDeleteI agree that most of their clientele probably are men, i guess most men like guns,wow. How i look at it is even though i do not care for guns i would go and browse the store or the man in my life would. if the product is quality and im spending 2500.00 or more i want some incentive.
Jessica B. 36
ReplyDeleteOkay, Let me start out by saying I personally think this is sad and hilarious. It very well fits the stereotype of the South! I would never go for this, but that is just the type of person I am. I am not huge on the whole hunting thing and I feel that offering a voucher for a hunting rifle kind of takes away the sanctity of buying an engagement ring for the person you choose to spend the rest of your life with and to bear your children (should you choose to have any.)Yes, it is a good buying incentive considering where we live and the "Buy one, get one free" appeals to all of us, bad economy or not, but I believe it is ridiculous. I could not imagine finding a rifle around the house and asking him "Honey, when did you get rifle?" and he (honestly) replies "Oh, I got it for free when I purchased your ring. There was a sale."
Patrick Cameron Curley
ReplyDeleteThe couples massage with the wedding band wouldn't hardly be worth while to me, due to there not really being an "incentive" to buy the ring just because of that, it's just a little perk. No one will end up going "So...we get this massage with the ring! This is definitely what we're going to do!" Spending the money on a wedding band, then a short massage wouldn't be worth my business. I go to buy a ring, not to get a massage.
The gun issue, I was actually joking around with my brother about this the other day. Spending 2500 bucks on a ring is a good chunk of money, and anyone knowing anything about guns will know if the gun is a "nice" gun, or just some mediocre run of the mill gun, which I feel like..if spending 2500+ bucks on the ring, the gun better be pretty damn nice! Not some 300 dollar Savage low-end model(Anyone who knows anything about guns, will know what I'm talking about). If it was worth spending the money on the ring, and you just so happen to get a gun to protect your investment with...I think that's pretty awesome. However, not everyone likes guns, so it could be a deterrent from buying from them if they force you to take the weapon.
It does not appeal to me. In my opinion what is best for me and my family financially will decide where I purchase. Some people may go for the incentives.
ReplyDeleteI think its a smart/intelligent idea but its all depends on the consumer you are trying to appeal to. if your a romantic couple you would be happy for the massage. if your a "redneck" southern family you would like the rifle. but what if you dont like either of those?
ReplyDeleteand i agree with the comment about getting a quality gun! a 2500 rifle is considered a nice gun. so i wouldnt want a cheap walmart off brand shotgun!
if you got the massage i my opinion it would be a fun time to spend with your wife/husband it would be a nice get away from the world for a little bit.
Tranita Jones online 40
ReplyDeleteThe advertising about the couples massage to newlyweds is a fantastic idea! So many couples are getting engaged so the massage would be a great way to celebrate a new beginning. However, with the government appealing to society to stop the use of guns the advertising marketing incentive about giving away rites is a poor one.
If i was getting married i would want my fiance to surprise me with a couples massage. i think that is so romantic. Regarding the rifles, i do believe in protecting myself with a fire arm but spending an excessive amount of money such as $2499 is way to much.
do they have $19.99 rifles? "I got $5 on it".
Tranita Jones online 40
ReplyDeleteIn response to Brand M. Feryate 38
I completely agree with your statement about the advertising being political without the intention. its very dangerous if another person gets a hold of such a nice and expensive gun. It would violence and disruption.
Holly G.38
ReplyDeleteI think that advertising with incentives is a smart marketing tool. Couple's massages appeal both men and women, however most of the customers in such jewelry stores are men. Offering a rifle with certain purchases is definitely a good way to get the average man's attention. On the flip side of that though, would incentives really be necessary or even affordable for the company if the jewelry prices were not already significantly marked up?
Chris Y.39
ReplyDeleteI believe that incentives drive America's marketplace. For an example if you purchase an engagement ring they offer lower the price of the wedding bands to give the customer a discount for making multiple purchases. Often stores give away a free gift if they purchase an item or items that reach a certain value. Sometimes these deals are good values, and others tend to cost people more in the long run
I really like the adverstising incentives as a whole to appeal to the market of marriage. but I personally don't appeal to firearms I think we have enough problems with that as it is. Let's just say god forbid whom ever obtain a rifle use the rifle in a aweful way and this also incentive can be stereotyping.. I live in the city, I don't hunt; my soon to be wife hates guns;so what am I going to do with a rifle. and what if we both spend $2500;I think maybe some sporting event like the superbowl or some sort of championship game of some sort that they both could enjoy. The massage is a little cheesie to me. But I think over all in society this drives the advertising forefront for businesses, but this process must be really thought out carefully.
ReplyDeleteIn response to Tranita Jones online 40;
ReplyDeleteI see we both have a issue with the idea of firearms used as an incentive. The possible outcome of such possible tragedy from this is scary. I also believe in the rights to bear arms and protecting yourself and family,But I know I can get a nice wedding ring and a nice gun for under $2500.. I got $5 with your $5.
Melissa S. 90
ReplyDeleteI think that the couples massage is inviting! More for myself then my partner, he might not like that, but it would be nice to have a relaxing time like that especially if you’re trying to plan a wedding and all, which can be stressful. As for the weapons, I feel like a man trying to buy a wedding ring for his future wife would probably get sucked into this deal, I personally don’t like it. I feel like this honestly just might work because you can get the massage for the women and the men can get the guns and everyone can get married! Or maybe a man is just trying to be extremely generous and get a wonderful gift for one of his loved one, no matter what circumstance; still, a rifle is a pretty clever idea in my opinion. Especially with people down here in the south who love to hunt.
Meredith Hunton
DeleteThat is true a man would be more likely to get sucked into a deal where you get a free gun with the purchase, if he's into gun. Especially since the main thing that D. Geller & Son sell is engagement ring and men are the ones who usually buy those for their partners.
Advertisement has a powerful influence on people mentality in every society.I personally use my thinking-filter to analyze every incentive advertising i watch or listen to because nobody will run his business with the purpose to end up bankrupted.I came to this conclusion when i bought one suit on sale and was given another one free (Buy one get one free deal)and realized that i actually paid for both of them.i don't know how much is the wedding bands total cost but i wonder how long they're going to get the massages.I strongly believe that the massages fees are included in the purchase or the rifle price has been already added to the $2499.Because of that a couple who is planning to get married will struggle and buy the wedding bands they perhaps don't like but just for the reason of getting the "special massages" or a man in order to satisfy his hunting desire will get into debt.In one word,advertisements give birth or empower social facts.
ReplyDeleteAdrian C.
ReplyDeleteD. Geller and Son Jewelers succeed from a business perspective by getting national coverage and free advertising. I can see where this would appeal to certain crowds. For me I do not agree. I personally feel like marriage needs to be taken seriously, and currently is not in this day and time. Our divorce rates in America are ridiculous. This kind of advertising just shows how much marriage is not taken seriously. Go ahead and come in now to get your engagement ring/ wedding rings now before the massages and guns run out. Really people, we can do better than this.
Cassie H.
ReplyDeleteI agree and disagree with both marketing incentives. The massage is great for couples, where as the rifle incentive is more for males. It could possible encourage males to purchase a diamond for someone just to get the rifle instead of true love. It is more persuasion for the turn around than it is for true feelings and a life long decision
Sumpter Bettis 44
ReplyDeleteI feel like it is a good strategy because the owner of the company probably bartered with the company that does the massages. So they really might not have any overhead so they are winning cause they are offering a promotion they get more revenue cause they sell more. For the rifles they probably get them at a low rate and the company just marks the rings up to cover the cost of the rifles. We all know that companies are out to make money. So in closing we all know that nothing is for free you always pay for it.
At Cassie H
ReplyDeleteI agree with you when you said it is possible for males to just by the rings because of the rifle. It two things wrong with that first the male would have to spend some money at least about 2,500 dollars. The second thing is why a male would do that if he could go buy a rifle at a gun shop and possibly spend less money.
Matt P40
ReplyDeleteWell i'm a married man with a two year old son. Both myself and my wife work full time. I dont need wedding bands, i really dont need a massage, not a huge fan of a strangers hands on me, call me crazy. I would love a hunting rifle, but I dont hunt or have any free time to start. This particular ad from D. Geller & Son Jewelers doesn't do anything for me but that doesnt mean some young couple from the country might not go for it. Really you are needing a wedding band, so might as well get more bang for the buck, but a minimum purchase of $2500 is a bit high. When we bought our wedding bands we were young and broke, now were old and broke...I regress. I bought our band from Shane Co., at that time they were on a milion radio ads, The Regular Guys played the ads all morning, guess those ads worked.
Brittany C. 36
ReplyDeleteI think having an incentive program is a wonderful idea, but instead of having just these two things they're giving away it should be three to five things on a list that YOU choose from. Now I would love a massage, but if they were to give me a rifle I'd probably say thanks, but no thanks. I do not have enough time in my schedule for hunting, mostly because I have no interest for it. If they were to give away a set of earrings to go with my 2499 purchase, then I would be ecstatic! This incentive advertising is a wonderful idea, but could be modified to fit each customer's satisfaction.
Jillian D. 36
ReplyDeleteI think this sort of incentive in advertising is strange but really effective! Even if it specifically says "For Hunters Only" I most definitely noticed their billboard among others on the highway. It has stayed in my mind since as well! I think in advertising what more could you ask for? The only other way that a lot of companies are able to get that kind of response is to be controversial, sexual, or outrageously awful and tacky. This company used a crazy concept without being any of those things (except maybe to those who are against guns.) I found it quite funny and everyone loves free! It sets them apart among other jewelers. I probably would think of D. Geller & Son before I thought of Jared now!
Meredith Hunton
ReplyDeleteI say a company has to do what they have to do to sell their product. Its just the same as free shipping or 50% off your next purchase, however, I have never been offered a free gun with a purchase. I personally am not a fan of messages, its not my type of relaxation. I like gun though, and getting a free gun is something I would like especially if I am spending $2499 on jewelry I might need the gun to keep someone from steeling it.
Tiffany R. 36
ReplyDeleteI think this is actually a great sales tactic. It is a "win win" situation. She gets the diamond she wants and he gets a new gun to play with all in one buy. And if you are a girl who likes to hunt, well buy your self a diamond and you get a new gun. Although this may not be effective for everyone, there are some people who disapprove of guns or hunting. With this advertisment it could drive certain customers away. Overall I think this is an awesome tactic and it makes me want to buy one.
Ariacna L.36
ReplyDeleteThis is actually a good incentive for people.. It will probably get a lot of attention from many men. It could give something back to the girl like a necklace or pair of earrings. I personally dont like rifles and hunting so I wouldnt be that interested but there is girls who do and it would be of good use to them.
Yes Arianca I agree, so that is the same thing that I said, if people are into that type of advertisement then most likely it can turn out pretty good, especially if you like jewelry and guns lol.
DeleteBuffie. M 40
ReplyDelete(Repost because I didn't put my name)I think the rifle idea is quite ingenous . Men make up the majority of people buying wedding bands and men in general are perseved as hunters , in our society. Men buying the wedding rings and men loving guns or hunting are social norms in America. This ad promotion was most likely offered in a rural area aas that is where we perseve the rifle toting type to live, I don't think it would be as popular in a large city and the massage would be the more wanted incinitive. I am pro guns so I don't have any issues over this company's advertizing techniques.
Response to Chris Y. 39
ReplyDeleteFrom Buffie M. 40
I agree with your post. This is the land of opportunity but it is also the land of freebies. Everyone loves getting something extra. Advertizing is built on drawing poeple in and a free gun is hard for lots of men to resist.
Christopher Bowdich
ReplyDeleteThis kind of advertising is pretty smart if onlybecause everyone likes to getsomething for free. That its a rifle is just a bonus because if nothing else you can turn around and sell the rifle
I dont think that would appeal to me because guns and massages have nothing to do with getting married or the time and work invovled in getting married. But I do see the idea behind it all because if you are getting married than why not buy your ring from somewhere you can get something for free.
ReplyDeleteDanyelle N. 06
ReplyDeleteI think the couple massage would be very appealing, because you would have to relax after buying a ring that expensive. The gun is very unappealing to me but I could see how a man might buy a ring if he thought he was getting a present for himself I know I have 2 brothers whom would by an engagement ring if they thought they would get a gun heck my own father probably would. I think they are posting this ad for an appeal for both men and women wants not needs.
Danyelle N. 06
ReplyDeleteI agree that most men would buy jewelry for there women if they think they are getting something in return for themselves.It is great marketing target.
How insane! Buy some jewelry and we'll give you a gun?! The concept sounds unreal to me. Buy jewelry, get more jewelry for free would make a bit more sense to me. Depending on where the jewelry store is located though, I think that the idea might actually have a method to it's madness. If the store is located in a rural area in which hunting is a normal past time then the idea is genius. However, if we're talking downtown Atlanta...mmm not so much.
ReplyDeleteS Elosta 40
DeleteAdriane M.40
ReplyDeleteI think that advertising can be smart if you are into jewelry or planning on getting married. But I really don't see the benefit of giving away those particular items, you may or may not attract a lot of interested customers but on the other hand you never know.
Melissa Perez 39
ReplyDeleteThis truly goes to show advertising as no sense of limitations. What on Earth do jewlery and guns have in common? They may think this would bring in more male customers, but if they had the money to spend on $2500 on jewlery could they not just buy the gun?
Ivy M.40
ReplyDeleteWhen I first heard the advertisement I thought it was a joke. But wow what a deal...that way both girl and guy win!! Being from Georgia, this type of promotion fits right in with the subculture. Nothing like a shot gun wedding! If I were in the market for a gun or a ring, this type of buy one get one free would bring me into the store.
AnsleyC.
ReplyDeleteI think the promoting a message and hunting rifles are a good way to get both men and women to participate in this wedding winning of bands. As said Above, i alson agree that being from Georgia, this definitely fits right in with the subculture. These types of offering would also grab my attention and i would go into the store.
well it makes me want to have a shotgun wedding, but other than that i know i will need a ring for someone special eventually. and i love guns and i love shooting so why not just take care of both:)
ReplyDeleteShaylynn S.
ReplyDeleteI personally think that the advertising is a great idea. Whether or not I would go for it is the question. If the product were or the jewelry was still the same quality but at a better prove I would go with them but getting a free massage or to even further it to a riffle wouldn’t persuade me anymore then something else. How do we know that the massages would even be good or the riffle is a good riffle? I think it shouldn’t have to be bribed to go to them and buy because the gifts you would receive are not that great. I would like to give them props for their idea of getting something in return after you spend a lot of money although it wouldn’t be for me unless the ring was a good deal and exactly what I was looking for in the first place, if so then the gift would just be an added factor!
I think that it was a great idea and i love it. I wish that I had the money and would get the massage and the rife and well the rings too! :) I think its a great incentive and they are trying to make the ring shopping more fun for both men and women.
ReplyDeleteRenee' H-39
Maxx L Online 039
ReplyDeleteI think this is a great idea. I wonder how many men out there took advantage of this that would have normally waited a while or never bought a ring for someone. I really do not see how this made national news. I guess growing up in Texas and living in the south my whole life, something like a gun giveaway does not surprise me at all. The media grabs things like this and goes crazy with it. We have so many other, way more important items to be covering with the news. Overall I love the idea and they probably did very well with it.