Thursday, September 6, 2012

Romance, Rings and Rifles

In a marketing ploy to appeal to both genders D. Geller & Son Jewelers are giving away a couples massage with the purchase wedding bands this week.
 
Later in the month they plan to give away hunting rifles with purchases greater than $2499. The latter made national news.
 
Both marketing strategies are loaded with concepts from our textbook such as: socialization, social class, gender, family and marriage and more.
 
What do you think of this sort of incentive advertising?
 
Please say more they are trying to appeal to their customers. The company is trying to appeal to you! In your response talk about how that works or how it doesn't for you personally.