Tuesday, August 2, 2011

Money for the Movies

In the past three years we have heard daily talk of debt and recession. Our economic situation regularly gets compared to the Great Depression.  During this same period of time movie goers have flocked to theaters in record breaking numbers. A variety of genres from Batman: The Dark Knight (2008 over $533Million), Avatar (2009 over $760 million), Toy Story 3 (2010 over $414 Million) to the current Harry Potter (2011 over $318 Million and going strong) have racked in extraordinary amounts of money.

How does this jive with our financial crisis? Is this just a sign that we need an escape every now and then, or do people in this country set entertainment higher on their priority list than other items? Perhaps it’s something entirely different.
What’s your opinion?

109 comments:

  1. Sheiletta J. 36

    I truly feel thst movies are seen as an escape from everyday life, and people go because they need a break from reality. I also feel that people spend their money how they want to. Books stores are in trouble because of the new Ipad, Blockbuster is going thru trouble because of technology as well. So money is being spent it just depends where you look.

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  2. Connie S. (28)

    The entertainment industry has always been a form of escapism for many Americans....now and during the Great Depression.
    There is money out there:(remember, it's a depression if your neighbor is employed and you are unemployed;it's a recession if you are employed and your neighbor is unemployed)...one only has to look at sales of Ipods, Ipads, Kindles, etc...
    I believe, as a nation, we tend to spend our disposal income (and some not so disposal) on the latest "whatever"....be it a movie, gadget, clothing, etc. We are full of conspicous consumption!And we don't have our priorities straight.People would rather sit for 2-3 hours through some mindless diatribe instead of walking in one of our many natural parks...something that is a lot less expensive (and a lot better heathwise) than a movie.And most don't even have enough in savings to weather a small financial crisis....but they have their "gadgets"!
    I think it is very telling and very sad that more people know who won American Idol than who know who their representatives in Congress are!
    That's just my opinion...but I'm rather prejudiced...I'd much rather be out here in the park with my nose in a book than inside watching tv or a movie!

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  3. Adam Smith

    People say we are in a recession. I am not so sure. As movie sales show, money is being spent. As has been mentionedin the above comments, sales on Ipads, Kindles, XBox, etc...are growing. Everyone that I know has a job even if it is not their dream job at the moment. Jobs are out there. So I dont think that we are experiencing the SEVERE RECESSION that the government says we are.
    People do need escapes whether it be a movie, book, park, cruise, exotic vacation to Fiji.

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  4. Sheiletta J. in response to Connie S. 28

    I totally agree with you with misplaced priorities our society is headed in the wrong direction. I have decided to tell each and every person I encounter the great things I'm learning and allow them to make their own choices. KNowledge is truly power and execution of the helpful knowledge will lead you in the right dierction.

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  5. Heather B 29

    I believe that going to the movies is an outlet to reality to many people. Have you ever just needed to get away from the things going on in your life? Once you step into that movie theater for that little bit of time you allow yourself to unwind which everyone can use once in awhile.

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  6. Heather B 29. In response to Connie S. 28.

    I agree that it is sad that so many people know what is going on on a recent reality TV show and have no idea what is going on in our country. On that note I do have to say that not all people enjoy the same concepts of life. Some like to unwind while reading book, others enjoy watching a good movie and some enjoy both.

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  7. Kazzi L (29)

    I think it is crazy that the movies are making that much money, but people don't have a place to live. I understand life is stressful and sometimes you have to get away. I just hope that the people that are struggling to pay bill are not the reason why the movies are making so much. Some people don't have there prorities in line. For example a homeless person with a sign can afford a beer, but not food. I just hope that we come out of this and everything gets better. Hopefully everyone will soon be finacial stable.

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  8. Kazzi L 29 in response to Sheiletta J. 36

    I agree people will continue to spend there money how they want. No matter if the do not have a place to live or food to eat they are going to buy whatever else.

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  9. Autumn H. 28

    Most movies make their biggest financial draw in thier opening weekend. Movies such as Dark Knight, Avatar, and Harry Potter have been major blockbuster pictures. Typically, the movies that make the most money also happen to make their premiers during break times during the winter and summer seasons. (Avatar made its permiere 12/21/09, Dark Knight premiered in 7/18/2008, Titanic came out 12/19/97 and Harry Potter just a few weeks ago)

    This is probably due to the fact that movie studio executives are taking advantage of the fact that families have more free time and need something to do. I really don't think that this has anything to do with our financial crisis. This is a trend that can be seen over many years, not the recent ones.

    I personally think that the quality and genre of recent movies have had more of an effect on putting people in theater seats rather than the economy, the need for escape or the priority ranking of entertainment with the American public. Movies are coming out in IMAX and 3-D. The quality of the sound, picture and theaters in general have improved as well. Furthermore, many of the major blockbuster films have been geared toward a specific genre like sci-fi, comic book series and Disney family films. The record breaking totals of specific films maybe more product of people going to these specific movies not the movies in general. Because of the special effects, most people want to see these films on the big screen to get the full experience of the film.

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  10. I fully believe movies are an escape. You may not be able to control the price of the ticket, but many people get away with bringing in their own candy and drinks. I've seen people blatently walk in with a coffee! Although ticket prices are still expensive, the price compared to other forms of entertainment is considered low.

    In response to Adam Smith: I know several people who are unemployed or underemployed. I would say every 8 out of 10 people I know is suffering. Some are not able to save, and have to cut back, others are downright struggling. I am back in school for that very reason. My husband is going to New Orleans to work with his brother as he makes rounds interviewing for graphic design jobs. The Atlanta market is saturated with SCAD kids. He has been in the print industry for 30 years, worked for Coca Cola. People don't want to pay to have any design work done when the teenager down the road can do a job for $10, albeit, it is no where near the quality a professional could do. My sister and her two kids just came from Pennsylvania this weekend to live with me and my family. It is really tough out there for many, many, many.

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  11. Vaness D. 29

    I definitely think this is a sign that we need to escape every now and then. It is the escaping, rather than the frivolous desire for entertainment, that people are putting high on their priority list these days, I believe. When people need to escape badly enough, because they are out of work or they are late on their mortgages, I think they just figure what the heck, at this point, buying movie tickets isn't going to make a difference anyway, so what do I have to lose. In the grand scheme of things, the cost of movie tickets is not that much, and if things are that much of a mess, getting out of the house and escaping to and into a movie for a few hours can really be priceless, and energizing and good for mental health. I think it makes people feel normal for a little while, as if everything is not falling apart around them, because they get to do something that they enjoy, that they always have done. It is as if nothing bad is happening, and things are just as great as always, if even for a couple of hours, so the act of going to the movies is an escape in itself, in addition to the time the movie is keeping their minds occupied.

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  12. Vaness D. 29, in response to Adam Smith

    I agree that sometimes it seems like we are not in a recession. It is amazing that rush hour traffic is still so bad! If so many people are out of work, where the heck are all these cars coming from, and why hasn't the volume of traffic decreased? It is also amazing that when you go to the mall, there are like 20 people in line for a $5 coffee! However, the amazing sales numbers for entertainment items does support the reports of recession, because people are trying to find something to do while they are out of work, and a way of escaping. I guess it is just important to realize that there are motivations behind reports, as you eluded to. Everyone has an angle, and having people believe what you want them to believe and when can be powerful, and data presented how you want it presented can be a useful manipulator. It is important to take what we hear with a grain of salt, to listen to multiple sources, and to add our own wisdom, including what we see with our own eyes, before we make conclusions, whether regarding reports of recession or about anything else.

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  13. Movies are a great form of escape. It is a way to lose yourself in another world for a few hours. Movies open up your mind to things you may not have ever imagined. Personally I love the theater but it is way to expensive. I usually wait for a movie to be out on DVD or at the $1 theater. Although my husband was out of work for several months we did spend some money on entertainment. However we were very cautious and limited travel. It was tough but we felt like some entertainment was important for our quality of life.

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  14. Kathryn C. 28

    Movies are a great form of escape. It is a way to lose yourself in another world for a few hours. Movies open up your mind to things you may not have ever imagined. Personally I love the theater but it is way to expensive. I usually wait for a movie to be out on DVD or at the $1 theater. Although my husband was out of work for several months we did spend some money on entertainment. However we were very cautious and limited travel. It was tough but we felt like some entertainment was important for our quality of life.

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  15. Kathryn C. 28 in response to Connie S. (28)

    You make a excellent point about going to a park. You can go to a park for $4 parking and relax and enjoy an entire day. We do hike and camp but I would like to add more day trips to our schedule. Thanks!

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  16. Anneliese R. 29

    When movie tickets are a staggering $10.00 per person for an evening movie and the movie industry is booming we are not in a depression... we are in denial. When there are low paying jobs out there that do not even pay $10.00 per hour, and people are still going to the movies there are two reasons they go. They are depressed and need release but they put it on credit.

    America has become credit happy and those who put the movie ticket on credit and do not pay off the loan, it’s the person who has a good job who actually pays for that movie ticket plus all the popcorn and candy purchased. I agree that fantasy dreaming does ease the pain away for 2 hour but what happens after the movie? Was that money for your child’s lunch or medical payment? If Americans cannot afford to pay for a movie without being in debt the moment they walk in the movie, wait until it's on DVD or find a dollar movie. There is one in Marietta. You just need to wait a few weeks to see the flick.

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  17. Adam Smith

    Please dont take me wrong. I am aware that there are alot of people without jobs. I am just saying that if you listen to all the naysayers out there, our whole economy and infrastructure is falling apart. We have been at the crest of the wave for so long. The wave had no choice but to come down when it hit land. Our country is just seeing things go back to where they should be. $150,000 homes should not sell for $350,000. $25,000 cars should not sell for $35,000. We are seing our enconomy right itself.
    I know alot of people are out of work. However, no offense meant, but when you can get paid more to draw unemployment instead of working at the local McDonalds...why bother working. I attend college, work two jobs, and get as much OT as my main job will allow. I dont like it but I do what I have to do to take care of my family. I believe that if you want a job..any job...then they are out there. People should work those jobs until they find the career they want.

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  18. Jessica S. 28
    I believe that people feel they need to escape and get out of the mundane routine of going to work and straight home. That also goes to say some priorities in such cases may be slightly off. I recently heard on the news that alcohol sales have been increasing as well. If someone were to survey these people at the movies or the liquor store they would probably say they have late fees on vehicle payments or maybe even disconnection letters on utilities.

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  19. Jessica S. 28 in response to Kazzi L. 29
    I totally agree with you. It is insane that people's priorities are so off they are homeless yet can buy something trivial and materialistic rather than a necessity. Just the other day my cousing told me a customer he encountered at work volunteered to share with him she lives in a tent yet she was buying four packs of cigarettes from him. I know personally know people that sacrifice going out for any reason just to they can pay their bills because they have no disposable income living paycheck-to-paycheck. That is the way people should be in my opinion. Also the economy is not bad at all for people who are already wealthy, it is only bad for those in the lower class or poverty stricken.

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  20. In response to Kazzi L 29, Anneliese R. 29


    I agree with you on your point that the movie industry makes too much money. When someone either appoaches me for money I always ask if they are hungry. Instead of handing them money I go to a fast food drive thru and order them food then turn around and give them the food. I would never refuse anyone food. I am blessed to be able to help others.

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  21. Robin T. 29

    I feel that it's a combination of both. Yes we need an outing every now and again, but mainly people's thoughts are programmed to get out and relax means spend money. People have forgotten how to enjoy themselves without going out and spending money to be ENTER TAINED. Entertainment is the number one industry right now and unfortunately people are hypnotized by it.

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  22. Robin T. 29 in response to Jessica

    I agree, our priorities are mixed up and people are constantly trying to reverse age and this means mentally. My children say constantly "I'm bored". When I was young my mother said your never bored there is always something to do. People just need to grow up.

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  23. Brandon Wafrock (28)

    I think I am going to agree with what seems to be the general consensus here. I can speak from my personal experience at least. I hardly ever get free time; between work, school, and being the head of my household, time is very limited. However the one pass time I thoroughly enjoy when I have the chance is a good ol' silver-screen getaway! There is something truly unique about shutting off the conscious mind to live vicariously through the actors that illuminate our fantasies and dreams through their characters. Carpe diem is the phrase right?! Many choose to do that in their own way, but as American's are very well aware, the entertainment world fosters an easy escape for us to do just that! Now days, I am willing to dish out $35 dollars to escape for 2 hours, have some laughs, shed some tears, and eat some greasy popcorn! Who cares about the recession, it's just money, it is never enough and it is not eternal!

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  24. E.LynneRoss28
    People still go to the movies as a form of escape of depression, frustration, and to get away from the stress of work and home life. Going to see a good movie allows you to forget your problems for a little while. Not to mention it is one of the least inexpensive forms of entertainment that doesn't break the bank.

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  25. E.LynneR.28 in response to ConnieS.28
    We are on the same page. We all need some form of escape every now and then. Sometimes life is just too much to deal with. If we don't shut it down for a little while, we would all probably lose our minds...lol

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  26. Autumn H. 28 in response to Adam Smith

    Just like you I do not think that our recession is as bad as "experts" are telling us they are. Money is being spent and most of what Americans are buying is the hot new tech gadget. Whether it be keep up with the Joneses, or to have the better toys or to keep entertained, people are buying and spending.
    The jobs are out there, but they are tech jobs which many Americans aren't trained or educated to do. I think that if the country wants to get out of this so called recession, then we need to invest in training our people to to the jobs that are available.

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  27. Jessica G. 29

    I believe people set entertainment first as their priorities. I mean without out it, the world would be quite boring and sometimes its a great escape from the real world, and all the hectics it brings.

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  28. Jessica G. 29 in response to vanessa D. 29

    You're absolutely right. We do sometimes to escape every now and then.

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  29. Jessica S. 28
    I think people use the movies as an escape. It is affordable even in this economy, and enjoyable.

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  30. Jessica S. 28 in response to ELynn R.
    I couldn't agree more.

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  31. Dawn W. 28 In my opinion people are going to spend their money how they want to in any situation whether it is a recession or not. Going to the movies is a small price for relief from this mess we have gotten ourselves in. If we wouldnt be so greedy and try and keep up with the Jones'.we wouldnt be in this situation anyway!!

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  32. Dawn W.28 in response to Jessica G. 29 Amen!!

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  33. I feel like going to the movies is an escape. A way to escape the daily stresses of life. You know what to expect with a movie, movies are reliable in the sense that there is a start and an end where as the economic situation our government is in seems to have no end in sight.

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  34. Jessica A. 28 in response to Connie S. 28August 4, 2011 at 6:19 PM

    I agree that is is a shame more people know about the winner of American Idol than who is running our government but on the other hand I can see why. We really have no say. The big people don't really care to hear what we have to say. They do what they can to further their own paychecks.

    On another note...I'm with you, I'd rather spend time at a park than waste $50 on a movie. If I'm spending $50 I'd rather have something to show for it than a movie stub.

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  35. Melissa H 28

    A lot of our crisis is due to us setting our entertainment and lifestyle desires ahead of our long-term financial security desires. Since most people alive today don't know what the Great Depression was really like and how severely limited resources were, they don't really have an idea of what hardships would be in store for them if the United States was to default on its loans.

    Today, if we don't have any money, we put those movie tickets on a credit card and worry about paying for them later. Most of us do not know how to live within our means, including the government.

    Our culture punishes achievement by taking a disproportionate amount of taxes from the producers which makes them want to find ways to hide money, keep in other nations or produce less. Our companies are also being taxed so hard that they are moving to other nations and the jobs are going with them.

    Meanwhile, the new Brad Pitt movie is coming out next week.

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  36. Jorge W28

    I believe it is a combination of both. There are those who use movies and or other devices to escape from the pressures of reality. Then again priorities set the tone as to where your money goes. We are in a national deficit crisis beacause we are spending more money than we have earned and the amount of taxes the American people pay is not enough to pay off the federal reserve. The moment the federal reserve decides no more lending then the scale will tilt and bottom out and people will still resort to escapism based on what ever the dollar amount they can afford.After all those who chose not to escape often go insane or commit suicide. Check your history and look at the death tolls when the stocks crashed, and now look at the amount of drugs sold to help people "cope" prescribed from medical doctors. It is truly sad but the wheels on the bus go round and round.The question is what are you doing to protect yourself and what are your priorities.

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  37. Jorge W 28 in response to Brandon W28

    True money is money but I hate fantacy. By definition it is an illusion, a lie. In a desert dying of thirst I would hate to be swept away by thinking a mirage was real water. I need practical results on how to remain debt free, own my materail possesions and not slave for a bank all my life locked into some mortgage "Mort" death loan and invest my money putting myself in a position to take care of myself and family and others. Because when fantacy meets reality; tears roll and depression is rea; then we wonder what happened; there is just not enough wine or drugs to solve problems. We escape to fantacy because we run from the inner truth of what we fear, discipline is hard but you choose pay now or pay heavier later.I know what I say is hard but an anchor holds a shop in troubled water. I will hold to truth and not fantacy in tough times so help me God in my weakness.

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  38. Melissa H 28

    in response to Vaness D. 29:

    You wrote: "It is the escaping, rather than the frivolous desire for entertainment, that people are putting high on their priority list these days" and I think that is an excellent observation. We do seek ways to escape. Movies, video games, drugs... people are willing to spend a lot of money in pursuit of allowing their minds to be free from troubles and cares for a while.

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  39. Silke A. 28

    I do believe that going to the movies provides an escape from the stresses of everyday life. Even though our standard of living is a lot higher than it was a generation ago, this new way of life came with a price. The job market is a lot more competitive, work stress for employees is at an all time high as companies compete in the global market and parents both work and raise children. Our way of life includes driving the kids to multiple after school activities, keeping up the social networking on Linkedin, facebook and other sites, volunteering at the kids' schools, trying to save up for the kids' college and retirement...etc. Our lives have become incredibly busy. Nobody has time to sit down for coffee with neighbors anymore. A high stress life-style and the economic crisis leaves people yearning for an escape.
    In addition, people are less responsible financially. Many people overspend each month and use their credit cards to pay for things that they can't afford. The combination of a real need to escape the stresses of life, and the convenience of being able to spend money that they don't have has caused many people to flock to the movies in such an economically fragile time.

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  40. Silke A. 28 In response to Vaness D. 29

    Vaness D., I totally agree with you. Going to the movies is a much needed escape for many people. I also agree that it might be good for people's mental health. Life in our high-tech world has become incredibly stressful and escaping into a fictitious world can give one's mind some peace.

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  41. Taunya P29

    I think people turn to this type of entertainment as a way of taking a break and a way to relieve stress Since the economy has not gotten on track, people are using resources to enjoy themselves. Actually, to go to a movie could be more economical than a family vacation. For example, a family of four could go to the movies 3 times a year for approximately $70.00 per movie event. Some 3-D movies may be slightly more expensive. Overall, a visit to the movie theatre is substantially cheaper than a family vacation to Disney world, Sea World, Six Flags or the beach.

    On the other hand, this may not be entirely true. In 1989, the unemployment rate was about 5.4% , which is not bad. That year the movie industry hit double digits in attendance. That particular year the attendance went up 16.4%. The movie “Batman” was very popular then.

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  42. Taunya P29 In Response to Brandon Warfrock28
    I agree with your response. Everyone needs a break!! Recession or not! The movies is a economical way to do that. I think it is a good value. One thing for sure, it is cheaper than a psychiatrist!

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  43. Carrie H. 28

    I am the queen of cheap. I use coupons, I utilize free family nights at museums or free movie nights at the park, we spend time at the neighborhood pool or at the lake. There are alot of free fun things to do to entertain yourself but we still go to movies. On a hot day it's nice to zone out for a bit in a cool theatre. The economy has been tough for us as well so now we see a matinee instead of the full price and we rarely pay extra for 3-D unless the movie really needs it. Plus movie theatres are close by so it takes less gas and time to get there. It's easy, fun and relatively cheap. I think the movies will continue to do well even in a bad economy.

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  44. Connie S. (29) in response to Jessica A.

    Unfortunately, you sound just like my 30 year-old-son...Ah, mom...my vote doesn't really count.
    Yes, it does...just look at the election of 2010.Can you imagine where this country would be right now if we had allowed the "status quo" to continue "as is"?
    Remember, freedom is not "free"...we all have a responsibility to pay attention and vote during elections. No more than 60% of the electorate ever gets out to vote.Shame,Shame,Shame...
    Both of my parents are still alive...in their 80's...and on Social Security...they have been complaining lately of the cuts that Congress is attempting to do to SS. So, I asked them...where were you in 1965 when Johnson took Social Security out of the special fund and put it in the general fund? Did you voice your disapproval? Did you use your vote to change things? If not, then you have no room to complain!
    I don't know about you, but when my grandchildren are paying out the yingyang for my SS and they ask me if I tried to change things...at least I can tell them I tried!!!!!
    Please don't think I'm fussin' at ya'll...I just am very passionate about everyone getting out and voting...we are so priviledged to live in the country we do and I am sick of seeing our cival liberties eroding very slowly every day!

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  45. Autumn H. 28 in response to Carrie H. 28

    I think it is great that you are taking advantage of the deals and discounts available. While I love that you can poke fun at your frugality, I don't think that you are neccessarily cheap but you are definintely smart to do so. Mine is a no debt family other than our house and car so we too take advantage of the same deals and discounts. I see no point in paying full price for things you can get for free or close to it. As for movies, we do not go very often, however, we have recently visited the Starlight Drive-In and love it. Not only is it cheaper than the regular movies but you get a double feature and have the option to get there early and tailgait. While this is not an ideal event for the summer and winter months, it is a great way to enjoy dinner and a movie while still enjoying quality time with the family. And all for a fraction of the cost. Definately an economy friendly option to the high priced theaters.

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  46. Omowumi A.28
    To me going to movie is a way of easing oneself from the stress of the day/week. I will also say it depends on individual and it is a matter of choice. Film makers will always make their money irrespective of the reccesion at hand.

    However, many in the US simply can’t keep up with prices of movie tickets. A sixteen year old making minimum wage must work nearly four hours to afford seeing a film and purchasing concession items. Movie tickets for a poorer family might be 10% of a family’s weekly income. To an increasing number of people, movie tickets are now too high a price to pay for entertainment, especially when film rental is significantly less expensive.

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  47. Aruna Vegesina (28)

    It is very very sad that we knowingly or unknowingly have helped a few get richer while most of the country is struggling to make ends meet. Yes, we want to escape our problems for a while and have a little entertainment, but this is out of balance. We don't seem to know where to set boundaries. In fact, we have too much entertainment in our lives today. Too much TV, too many extracurricular activities that keep us from focusing on more important things. I personally have a burden for the way we have let tangible things steal our intangible values.
    Yes, there is something terribly wrong about the amount of money spent on senseless movies that don't even have a good theme in them.

    Aruna (28) in response to Omowumi A (28)
    I see your point, movie makers will always continue to make movies no matter what, but I just think there should be some regulation to how much should be spent on movie making.

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  48. Jamie R. 62
    Being a movie goer myself, I believe that it is a great escape and something fun to do that isnt too expensive (even though the price for movie tickets has gone up over the past few years). I think that even though the economy is suffering people still want to go out and enjoy there lives and be able to feel a since of normalcy that their life is continueing as it was and poeple want feel a since of community.

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  49. Maryann H 27
    I believe that the movies are definetly an escape for many Americans. It is cheaper to go to a movie than to go on vacation. I do agree with the previous posts that the prices are getting a bit high for the average American. We are seeinga resurgence of dollar theaters and discount days, but it is still very difficult to see multiple movies. I for one rarely go to the movies, and usually wait until it comes out on dvd and rent it through netflix.

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  50. It is true that the economy is bad living people with less money to spend. They tend to go to the theater to spend the little amount they have.I think the reason for that is that people tends to take it as an escape route out of frustration, to calm their nerves down. While others may result to drinking or even smoking.
    AO

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  51. Lauren Marlatt

    I think that the high rates in movies and entertainment show just why our economy is in the shape it's in. People are not using their money wisely. They are selfishly putting aside the need to pay bills to instead splurge on a costly/unneccesary movie. I, myself, love going to the movie theaters and enjoying a new film but if I can't afford it then I should not indulge in something so frivolous.

    In response to AO: I think that that is a valid point as to why people do it, but it does not validate the way in which they are choosing to relieve stress. There are many other more economical ways to spend time relaxing and enjoying ourselves.

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  52. April B. 28

    I think it is a mixture of both. People are looking for ways of escape from working, not working, traffic, family, finances, etc. As someone mentioned, movies allow you to focus on someone and something else for a short period of time. While that might make you feel better for a moment the long term effects of spending money you don't have will have you looking for bigger, better and more costly escapes.

    I also agree that priorities the priorities of most Americans are out of order. We are more concerned with the immediate gratification versus the long term benefit.

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  53. April B. 28 in response Jorge W. 28

    I completely agree with you that it is both and a cycle. It is neccessary to look at the other factors that are affected by out of order priorities.

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  54. Kevin M. 29

    I fell movie are an quick, easy, cheap way to get away from you problems that your going through no matter what it is. A good movie can make you feel better about any situstion your going through and actually some movies have subliminal messages to help you get through the tough times in your life. I also so thik movies are an inexpensive way for you to enjoy life instead of splurging on finner things or expensive dinners a movie is a nice way to get the same satisfaction out of life, I feel its no point of all hard work when you can't enjoy anything for yourself and what better way than a movie.

    in response to Aruna V. 28
    I disagree with you i feel without all the entertainment in the world alot of people would go crazy because through the joy of laughter whether its from a tv show or a movie eases most peoples frustration without it we would have alot of pissed off frustrated people.

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  55. Dionne. F 28
    I'm so consumed with work, school and taking care of my two young kids and husband, sometimes I do take the time out to take my family to the drive- in theater, it's cheaper and you can take your own food. We all need a break every now and then to unwind with the family.

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  56. Dionne F 28 in response to Dawn W 28
    Oh wow, I do agree with you 100%. It's all about choices, and you're right people try to keep up with the Jones and follow the reality stars lifestyle. Knowing very well they can't afford it.

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  57. I think people put entertainment high on their list because movies are interesting. Especially the first weekend they come out. Blockbuster and other video stores are going down because we have netflix and dollar for a night rentals. Sometimes people do need a break and enteratainment keeps us entertained.

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  58. Michelle b. 28

    my response is above this statement.

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  59. Michelle b. 28 in response to Dionne F. 28

    Drive ins are cheap to help everybody relaxed. Movies are entertainment for the entire family.

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  60. Posted by C.S. Henderson

    As many have said I think lots of people use the movies as an escape. However the movies are not the only thing they use as such. The movies just show up alot because it is usually one of the most convenient and easy to access escapes. many people can spare 2 hours or so to sit through a movie but may not be able to take a week end trip.

    However I think this is actually a reflection of the American desire for immediate satisfaction. In many countries and in our country years ago you did not purchase anything until you had save up for it. Now days in America everything is about I want it and I want it now. As a result people tend to put things such as relaxation and desires above other needs. I know this doesn't seem to be the case in movies because its only 10 to 35 dollars If its 30 dollars and I go to the movies once every week that's at least 120 a month( I have friends that go more often). If instead I applied that amount to my mortgage each month that would total 1440 a year extra (two extra payments in my case) By ignoring the 8 hours a month of entertainment I would be able to pay my house off 13 years sooner. However I like many other people find it hard to force my self to do that. Like many others I don't want to look at what I can enjoy years from now I would almost rather go do what I want to right now.

    I see this as a prevailing problem in many aspects of life now days and admit that I fall victim to it as well.

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  61. Carrie H. 28 in response to Jamie R.
    I agree, even in tough times people still want to find some normalcy. We want to get out of our houses and see other people, socialize and be entertained. Movies are a great way to forget about things and just relax. I was at Disney world not long ago and it was packed, the mall is always packed, there are still waits to get into good restaurants on the weekends, life goes on. We need to learn to be responsible with our spending and live within our means but we can't be shut-ins!

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  62. Diamond D. 29

    I think that people do set entertainment higher. people sometimes tend to do or buy things that they cant afford. i also think that people sometime need that get away. people work day after day and sometimes a little entertainment can make somebody's week.

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  63. Diamond D in response to Dionne F.

    i totally agree, and going to the drive in saving money on food and movie tickets would make things even better.

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  64. RacquelC.29 I really feel that many people are actually spending money on different things like electronics, rather than a book. This world is changing and many people want things at their finger tips and would pay the price for it. Regardless of how high the prices have gone up, we still would find a way to get what we want so I do not look at it a being a crisis at all. Money is just being spent on different things comparied to how it was years ago. People will still pay the price in order to satify their needs. I don't like to pay the high rates it now cost for a movies, but I will because I need a break at times and it's always nice to go to a movie once in a while.

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  65. Brian T. 28

    I believe that our continued (and increased) spending of money on entertainment even during a recession is indicative of two things. The first is that even during a recession, people still value good unabashed escapism. So even with tickets costing $10 per person, people will still find the money to go out for a night. That kind of feeds into my next point, which is that we, as a society, have incredibly misplaced priorities. First of all, the recession can't be *that* bad if people can still afford to spend $10 a head for a movie, yet it's the "end of the world!" because suddenly you can't pay off all your credit cards on time. Maybe if you hadn't gotten yourself up to your eyeballs in debt in the first place, you would be much better off when a supposed recession hits.

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  66. Gregori L.29

    In my opinion the movies are pretty cheap compared to other thing I could do. I used to love going to the Braves game but when you account for the ticket ($30-$40), parking ($10), gas, and food. It's about a $100 day when I take my girlfriend. However, when we go to the movies we can go for $10.00 a ticket (typically less if we go during the week or early on in the day) and get our food from a Walgreens and save a ton of money. After all is said and done it's around $25 bucks. That’s not bad for a day. And the NGC in Acworth has dinner and movie for $40.00 which in my opinion is a very good deal.

    I rarely buy anything or go to places that cost money but I do go to the movies weekly, more than likely. I went this past Friday and plan on going this next weekend as well. I do believe people still want to get out of the house and be social and going to the movies is a good way to that without spending a lot of money. It's no surprise to me to see the numbers for how much money movie makers are making since every time I go the movies are typically packed.

    As to does it have a higher priority? I don't exactly think so. People are becoming complacent with certain aspects in their lives. Before my mother used to spend $100 easy on purses and shoes on a weekly basis. For the past 2-3 years she hasn't bought a new purse or pair of shoes unless she needed one (and with her backlog she didn't need much) but she still goes out and spends money on entertainment when going out with my father or her friends.

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  67. Gregori L.29 in response to Diamond D.29


    I would agree that people set 'entertainment' higher than someother things and the reason why I see movies being a good outlet is that it's cheaper than other forms of entertainment and it's more easily accessiable than other forms like a play or a sports game. If I wanted to go see a play I'd have to find a place to go since there isn't really a place around here that I know of but in order to find a movie theather it's just a google search away. Movie's are highly marketed with the help of TV and internet so it's easier to make a movie look cool than a play.

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  68. Brian T. 28 in response to April B. 28

    I absolutely agree that the priorities of most Americans are in no way grounded in reality, and people try to fill their empty lives with material things like the television told them to. I don't think most people realize how unrealistic a standard of living television generally portrays. I believe most people live like they make $100,000 a year, but the median income is something like $40,000 a year - and we wonder why we're in a recession.

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  69. I think going to the movies is a way of escaping societies problem. People are always going to have problems but,you can go to see a movie for less than 7 dollars during the day and 10 dollars at night. Most people can scrape up 10 dollars to go have some entertainment which for almost two hours will help them forget the stresses of the week or day for that matter. I believe the entertainment system is over done but the movie still if you leave or the popcorn and candy is still inexpensive. It is also enjoyment for children and a great stress reliever.

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  70. In response to adam smith
    I agree with you in some ways we as Americans do spend money on gagdets and don't make use of the parks as much as we should. However, I believe that all of us don't spend money mindlessly and a lot of us are frugal. It can be a special reward to a child to go see a movie and a job for the parent in these time to be able to provide these things. I teach my children to enjoy nature, but they love movies also. Its called well rounded.

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  71. Danielleg29 in response to everyone
    I believe that movies are an escape because a person goes to the movies doesn't mean there putting themselves in debt or are indebt. One of our classmates said that Americans are in debt because of trying to live off 100,000 dollar salary when your making 40,000 dollars. Some people do live out of the means but a movie is hardly going to put you in debt. In addition to that if you want to get in to politics the rich also borrow money from the bank and some don't pay there debts. The only different between the poor and the rich is who you know and the amount of money they earn. I seen more rich people who can afford the movies and other things using the system to get all of things for free. Low income individual deserve the right to be entertained just as the rich. As long as it is within their means to pay for the movies.

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  72. Endé C. 29

    I think that in this country most people use movies as an escape and also many people prioritize entertainment more than other items. For people like myself, going to the movies has always been a treat and a brief escape from reality. Of course, when the economy was doing well I went to the movies more often than I do now. I know that $20.00 spent buying a ticket and snacks could be put to better use in my gas tank or used for other expenses. I also know that largely successful films will soon come out on DVD, television, or services like Netflix. For those reasons, when I observe how consumed people are with moveis and movie starts, celebrity websites, reality television shows, talk shows, and tabloids̶ adjusting their schedules, phone and cable plans; and buying tickets to events, concerts, movies, etc. I do think that perhaps their priorities are misplaced. People are entitled to spend their money as they please, yet people splurge, despite suffering economically due to the recession, in order to keep up with the latest films, trends , Joneses, and Kardashians .

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  73. Endé C. 29 in response to Omowumi A.28

    I completely agree that going out to see a movie or other entertainment depends on the individual, and that it is their choice, good or poor. I also agree that movie prices are getting to a point where it is difficult for families to go out to see a movie and buy concession items. Seeing movies is a fun way to decompress, but I do also think the impact the recession has had on someone’s finances also plays a role in fiscally sound decision making. Sometimes a person needs to make sacrifices and decide which is the most important or beneficial way to spend their money, and many people do not know how to prioritize or manage their money well.

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  74. Kimberly C. 28
    I think that going to the movies is the same as people are still clubbing. It is said to be a recession, but for who? Everytime I pass a movie theater or club, its packed. This just shows people will spend their money how they want. Yes, i think priorties are messed up, but everyone has to have a get away sometimes.

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  75. Kimberly C. 28 in response Danielle 29
    Danielle, i agree with you, going to the movies is a way to escape some problems. The problem is people are complaining about not having funds but this is a great amount of money being spent at the movies. Perhaps one can find some free activities to do

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  76. Andrea M. 28

    I think that entertainment is definitely a way for Americans to escape all of life's struggles -economic downturn as well. I know that personally, in my family even when money is "tight", we make time to go out once a month for mommy and daddy only. Even if we budget closely on other things like groceries and my weekly mani-pedi. I think it is important for everyone to find pleasures in leisure activities and entertainment whether it is sporting events or movies.

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  77. Aspyn P.37

    I beleive it is both, i think some people do go to the movies to escape what they have to go through and to just have a good time znd get some good entertainment. If you really think about it going to the movies is one of the cheapest things you can do for entertainment. The zoo, aquarium, and six flags all cost more and it is good for people to get out of the house every once in a while and enjoy themselves. However, I also think there are some people that do have their priorities messed up. A lot of people want the best of everything and want to brang about what movie they saw or new outfit they got.

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  78. Aspyn P. 37 in response to April B. 28

    I completely agree with you, it is a mixture of both and we can not blame everybody for having their priorities messed up. Some people are responsible but just need time to relax and let go

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  79. Allysa H. 28

    I think it's ok. I know that I feel no remorse when I spend money to go see a movie, because my bills are paid, my debts are paid and my finances are proportionately prioritized. As far as America on the whole spending that much on a movie and being this far in debt, yeah it is mind-blowing. But if the government said to us, "hey, everyone chip in what you would pay to see a movie if you have it, and let's see what we can raise to lower our national debt" I would do it! But we can't contribute directly in that way. Our tax money is funneled and funneled and shaved down paying local office salaries and park funds and things of that nature. And that's fine, necessary I understand. If there were a way that the American people could contribute what they had or were willing to give directly, I know we wouldn't fix the problem, but I believe we could put quite a dent in it. Give some power to the people, seriously. Don't tell us what to do, have a nationwide fundraising event-by mail I mean- and see what we're willing to do. I know a lot of Americans like me feel helpless in the national debt crisis. I'm just saying, if I'm willing to give from the little bit that I have, surely other people are too. Price of a movie ticket? Or two, three? Sure, lay it on me.

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  80. Allysa H. in response to Vanessa D.

    Good point. The price of a movie ticket is not a lot. Say a person can't pay their $900 rent bill until they get a paycheck again, or they can't pay their $300 car note until the next check.....they can afford to go to a movie for $10. It brings a sense of normalcy, like you said. Like adding a little red sauce and olives, instead of just eating the pasta plain...!

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  81. Amanda Y.29

    Gas prices have shot through the roof but it hasn't changed the amount of gas people are using. Going to a movie is not cheap these days, especially if you do the whole package with popcorn and drinks. Sometimes it doesnt seem like we are even in a recession. People are still shopping, eating out, and going to movies, concerts and shows. I feel that some people dont use their money wisely, but then others still have that money to spend. For instance, the economy has only effected me with the amount my house is worth (but I do not plan to move anyway right now) It has not changed the amount of debt I owe and the bills I get monthly. I believe this is the same for others aswell.

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  82. Amanda Y.29 in response to Andrea 28

    I agree with you. People need to take time out for themselves even in a struggle. If you don't get out and you will stress out more. Everyone deserves to beable to treat themself for all there hard work

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  83. Sarah C. 28
    Everyone needs a little entertainment in their lives even during these hard times. Sure movie ticket prices have rose to 10 bucks but people are still going to the movies. I usually wait for movies to come out of DVD or watch them on Netflix because honestly I would rather pay 7.99 a month and watch unlimited movies. My mom lost her job last year as a teacher, so now we are living on one income. Sure we had to cut back a little in some areas but it doesn't seem like it. It seems like every couple of months , my dad is buying a new piece of technology. Just in the last 6 months, my family has bought 2 Ipads. It's a treat but a great investment for the future.

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  84. Sarah C.28 in response to Andrea M. 28
    I couldn't agree more with you. I think that everyone should at least have one day in each month to just relax, spend a little money on yourself.

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  85. Edgar H. 29

    I think with the current recession, more people are stuck at home with their families without the ability to go on vactaions or travel, so they are using movies as a less expensive outlet in getting out of the house. Though, as expensive as movies and concessions are now adays, going to the movies is getting to be a big event as well. What I really don't understand is since movie attendance is at record highs, why are the prices as high as they are. Movie industry greed I guess, that's why piracy is so rampant. Though the movie industry claims that their revenue loss from piracy is the reason prices are so high...aren't they having record breaking attendance?

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  86. Edgar H. 29 reponding to Amanda Y.29

    That may be true, but for some people, like myself, though the economy has not affectted my bills, or housing cost, it has caused a reduction of work hours at my employment which has affected the amount of income I make, therefore affecting the amount of resources I have to take care of my unchanged bills. My bills becomes a bigger percent of my cash flow, and I am left with less to save or spend.

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  87. Ashley G. 95

    I would like to say it's an escape. People dealing with hard times like to make plans for the weekend ahead of time with something fun to do, or on a vacation. Even though prices are high, this gives a two hour escape from the phone ringing, working, and school. I think if prices were to raise even more people would still go. The last Harry Potter film had a record in 3D sales, and with 3D tickets costing about 3 dollars more people seem not to care.

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  88. Ashley G. 95 in response to Andrea M. 28

    I agree, with proper budgeting people can afford to spend money on movies, etc. Even with high ticket prices, going to the movies is a great idea for spending time with the family, friends, or on a date. Even in our finicial crisis people still spend time and money on entertainment to get away from problems and have fun. For some it might be broke and lazy or others that budget properly.

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  89. Ashley Crawford 29

    The movies is just an escape to get away. I love going to the movies and i dont complain because i always go when the movies is 5 or 6 dollars. So people cant complain on the price so much. i think the movies is a great way to spend time with family and friends

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  90. Ashley Crawford In Response to Danielle G 29

    i agree with you can catch movies at a good price now a days. i believe it it a good way to relieve stress and have fun

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  91. Sarah Bean (29)

    I think it is perfectly fine to go see a movie every now and then. It is a great escape when you are stressed and fun with family and friends. I personally think the prices are a little too high considering how bad our economy is doing. But if people properly budget entertainment into their lifestyle, there is absolutely nothing wrong with this.

    In Response To: Ashley G (95)

    I agree with you. People need an escape from the phone ringing, work, school. Even if the prices get higher people will still go.

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  92. Krystal H. 28

    I am surprised with the amount of people still going to the movies especially since it's gotten so expensive. I think people need that escape, but $10.50+ for a ticket, then popcorn/candy/drinks if you want them...it's like breaking the bank! I see the occasional movie, but I usually try to find a coupon on Groupon.com before I go or I ask the theater if they offer student discounts (which most don't). Some movie theaters offer special discount days or cards to scan every time you go (like a Kroger card). That might be why more people are going to the movies now, discounts. My thing is, why should we continue to pad the pockets of these movie stars who are rich rich rich, when the rest of us struggle to get by?

    In respone to: Edgar H. 29

    I agree with you on the fact that since people are spending less money on vacations, they are probably using the movies as the escape and that's what their money goes to.

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  93. Omowumi A In response to Aruna Vegesina
    I agree with you, most people are trying to run away from their problems instead of the to face it once and for all.Movie is not a solution to any problem, we should enriching these movie stars pockets because they are rich already.They believe even if the economy is bad people will still come to the movie house and that is the reason why they keep increasing their fees.

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  94. Omwumi A.28 In response to Ende C.29
    You see some people don't think the way you think, you belief in saving your money for better things while some beleve in spending it. The funniest part of it is that some people even go the lenght of using their credit cards for movies when they have netflix at home all becaus they want to see the movie in a bigger screen. Like i said earlier it is a matter of choice,but i advice we should try to apply wisdom to everything we do in life especially our finances.

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  95. Samisha S(67)
    I believe that many people today, have their priorities mixed up. The things that I feel are the most important are the least important to others. For example, before I get my hair fixed or go shopping, I make sure my bills are paid before the due date. However, I have friends who will wait to the cut off notice. I do believe that you need to get out sometimes, but not if it effects the things that are the most important.

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  96. AshleyF-67

    I believe that people set their entertainment standards at a higher priority than they do other items. It's almost essential to get away every now and then, but at what costs? People spend more money on entertainment than they do on bills a majority of the time. But how is this possible, and how does it relate to our financial crisis? I strongly believe that the cause of people spending more on useless entertainment and the problem of our own turmoil is due to the credit card companies. Credit card companies shell out card after card to people who should not be able to qualify but do so otherwise by falsifying information on their applications. With the use of credit cards people do not always pay them back, thus resulting in hundreds of thousands- perhaps even millions of dollars- in debt. It does not only put that person in debt but the country as credit card companies practically hand out money that is simply not there.

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  97. Constance C.-67

    People are followers. They attend movies to keep up with which celebrities are big, what fashions are in and which ones are gone. They want to know what to say and how to say it. They want to know how to be and how to be it.
    Some people just want to go out. Movies can be cheap if you know when to go. Family night, date night, hang out night it doesn't matter. Most people want an excuse to go out and have a good time. Movies are a good way for people to relax and have a good time while taking what happens in a movie and comparing it to there own lives. Movies will never go away.

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  98. Constance c.67 in response to Samisha S. 67

    Samisha is correct when she says that people have their priorities mixed up. In staying on topic with movies I have seen friends spend all there money on going to see movie after movie just to make sure they're up to date with everyone else. I've seen friends walk into a store to by one thing and come out with ten movies on top of it because they were on sale. Most people want to believe they know how to prioritize their lives but in reality they have blind sided themselves.

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  99. I believe that going to the movies and the other things mentioned in earlier post about video games, Ipods, books, etc...are all ways of escape. The movies you listed are not even drama or fact based movies, but instead they are fantasy movies. People do things to take their minds of other problems and going to the movies is a prime example of that. Just like in the Great Depression, people spent money on movies and they attended dance marathons. When times are hard, people will do what they can to try to make themselves feel better. Posted by Tracey D-67

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  100. Tracey D.67 in response to Samisha S. 67
    I also tend to agree that many Americans have their priorires mixed up. I have personally seen a coworker give her home up to a foreclosure prior to selling off other assets, such as a boat and camper to try to save her home. I don't understand the thinking when to me a home is the most important thing a family can own. This same family would use a credit card to purchase way more than they could afford for Christmas. People think they can't live without a cellphone, cable, internet, when in fact you can. It may not be convenient or easy, but it can be done.

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  101. I agree that there is a problem with this recession. Movies vs. Money The amount of money racked in for the movies over the past few years is being compared to this recession. My thought on this is people are more in debt than ever and become depressed, and look for a way of being able to get their minds off on things. The movies is not the way to compare money with. I believe because there is only help for the rich and poor, here is where the numbers are coming in. Middle class people still seem to be holding steady. The people on goverment assistance, well the rich goverment is having trouble with money and in return, the poor suffer. The rich stopped this lavish spending, vacations, cruises,etc., and started doing more middle class entertainment. Such as the movies. There is a problem with money, but it's the people who come in government who can change it. So, money vs. movies. A joke look at the high end spending spots, and see where they are.

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  102. Rachel A. 69.
    I totally agree that movies are an escape from our everyday life. Even though our country is in crisis right now we still something to look forward too. I believe that when we as people go to the movies we are looking for something that is not real. We may watch a movie about love, and in our current life that might not be an option but it still gives us faith that love is out there. I do think that we as a country could spend a little less money on movies and maybe use the money toward more useful things, such as jobs.

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  103. Michelle J.

    I am a TV watcher and most TVs I watch have direct tv where you can afford a really good movie. So I don't have to pay enormous amounts of money for a good movie and the theatre's high price concession food.

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  104. Rachel A-69 in response to Michelle J.
    I agree with Michelle. If we are going to pay for cable why not reap all of the benefits that come along with it. i think this is a great way for families and singles alike to be able to enjoy movies without the costly price of going to the movie theater.

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  105. Megan G-70
    I think its really sad that people go and spend so much money on a movie ticket and drinks and snacks at the theater but then cant afford to pay their car note or other bills. So many people do not have their prioities in order. I also still find it hard to believe that movie theaters are still making so much money even with all of the new technology today. Red Box has taken over! Ipads and Ipods are getting better and better. You no longer need to even go to the book store to buy a book because you can just buy the Kindle and buy books online! It's all so convenient but still amazes me how everything is changing!

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  106. Megan G-70 in response to Michelle J:
    I agree! Direct TV is wonderful! Why pay $12 per person to see a movie when you can pay $4 total and everyone can enjoy it? And also not have to pay $10 for a small drink and bag of popcorn like at the theater!

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  107. During The Great Depression times were hard and many didnt want to find it was real.
    they used amusement parks, movies, music, theatre and so on to escape from realization.
    just like back then, people spend money on whatever they please whether they're financially equipped or not.
    i feel it's just a way to escape
    responsible people carefully manage their finacials and a good bit of the time there good deals on tickets and what not.

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  108. response to Connie S.

    i couldnt agree more with the "conspicous consumption" sinario.
    most people arent responsible enough to make decisions that are equip for their financial situations. and i couldnt agree more on the park idea! unless its a rainy day in that case some cheap entertainment couldnt harm anyone!

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  109. Isabelle 44
    I think going to the movies is not a bad thin g because it is a good way to relax and forget about a stressful day. But it should not be habit I don't think some people are addicted and it is fine as long as they have the money and don't still , for me I have priorities bills and savings and I am also a single mother so I have to be care full how I spend my little money .

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